A Sensorial Ode to Power and Elegance
Range Rover, synonymous with modern luxury, made its mark at Miami Art Week with a captivating installation, “FORCE OF NATURE,” showcasing the ultra-exclusive Range Rover Sport SV Edition One Miami. Guests were immersed in an uplifting journey, conveying the dynamism of Miami’s natural environment.
Exclusivity and Debut:
Proudly presented was an ultra-exclusive production of only seven vehicles. The Range Rover Sport SV Edition One Miami took center stage at the CHASE Sapphire Lounge on the Loews Miami Beach Hotel beach front. Available exclusively for CHASE Sapphire cardholders and Range Rover clients, the installation ran from December 8 to December 10, 2023.
Collaborative Artistry:
In a unique collaboration, Range Rover joined forces with renowned air master and designer Daniel Wurtzel. The installation, “FORCE OF NATURE,” transcended conventional boundaries, allowing guests to feel the performance, modernity, and reductive design that defined Range Rover’s unparalleled status.
Capturing Dynamism:
Through expertly designed lights and sound, harmonized with reimagined wind power, guests experienced an atmosphere both powerful and serene. A floating silky wave, mirroring Miami Beach’s ocean waves, complemented the striking Maya Blue SV Bespoke exterior, connecting the vehicle to the vibrant energy of the Atlantic Ocean.
Performance and Design Highlights:
The Range Rover Sport SV Edition One Miami boasted a powerful 626hp Twin Turbo V8 mild-hybrid engine, propelling it from 0-60mph in a mere 3.6 seconds. Exclusive features included 23-inch Carbon Fiber Wheels, Carbon Ceramic Brakes, and unique eight-piston Brembo Octyma front calipers in a rare carbon bronze color-way. Priced at $225,000 and limited to seven units, it seamlessly blended sporting luxury with innovative technologies like the 6D Dynamics suspension system.
Artistic Expression and Music:
“FORCE OF NATURE” encapsulated the Range Rover’s key qualities – Serenity, Control, Power, and Liberation. With a gradient frosted glass exterior, the space featured ambient sounds guiding guests around the vehicle. London-based musician SOOSKI’s bespoke soundtrack complemented the exhibition, providing a fully sensorial experience.
Artistic Statement and Escape:
Guests were welcomed to escape under the ever-transforming silky canopy. The installation distilled Miami’s natural elements into essential moods, blending technology with the environment. Range Rover and Daniel Wurtzel created an artistic expression capturing the serenity, power, and pure elements of the extraordinary Range Rover Sport SV Edition One Miami.
Day-to-Night Transformation:
During the day, the installation served as a space for conversation, relaxation, and inspiration, offering various art installations, food tastings, and cocktail experiences. At night, it transformed into a vibrant nightclub, with each night featuring live musical performances, curated food, cocktails, and more.
Final Impressions:
Range Rover’s Miami Art Week debut with the Range Rover Sport SV Edition One Miami was a celebration of exclusivity, innovation, and artistic collaboration. The installation, “FORCE OF NATURE,” stood as a testament to the vehicle’s power, elegance, and seamless integration with the natural wonders of Miami Beach.
Article by AutomotiveWoman, an Automotive & Motorsport Content Creator
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IMAGES: Land Rover