Are Auto Shows Still Relevant?
Stellantis, an automotive powerhouse, has announced its formal withdrawal from North American auto shows, shaking up the industry landscape. This bold decision encompasses renowned brands like Alfa Romeo, Chrysler, Dodge, Jeep®, FIAT, and Ram.
The conglomerate’s official statement sheds light on the rationale behind this strategic shift: “With a focus on preserving business fundamentals to mitigate the impact of a challenging automotive market in North America, Stellantis is working to optimize its marketing strategy as it relates to auto shows.”
This move underscores Stellantis’ commitment to navigating the complexities of the current automotive market, acknowledging the shifting tides that challenge traditional marketing avenues.
While the absence of Stellantis brands might cast a shadow over some auto shows, it’s not all doom and gloom. The Canadian International AutoShow stands out as an exception, with the promise of Camp Jeep making a return in 2024. However, this particular display is funded by local dealers, showcasing a collaborative effort to keep the automotive spirit alive.
Amidst this industry evolution, it raises the question: are auto shows still relevant?
As Stellantis strategically redefines its marketing approach, local community activations and driving events gain prominence. The hands-on experience these events provide might be more relevant and financially beneficial to both consumers and Original Equipment Manufacturers (OEMs).
Now, we turn the wheel to you, dear readers. In this era of evolving automotive dynamics, do you believe auto shows still hold sway, or do you find more value in local community activations and driving events?
Share your thoughts on this transformative shift in the automotive landscape.
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Article by AutomotiveWoman.com an automotive and motorsport content creator
IMAGES: Stellantis
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