Stake F1 Team Unveils Dynamic Rebranding for 2024

Grammy Award Winning Rapper DRAKE Launches Logo

The renowned Alfa Romeo Formula 1 team officially rebranded as Stake F1 Team, effective January 1. The unveiling included a fresh logo and updated social media handles, signaling a dynamic shift in the team’s identity.

Previously known as Kick Sauber, the team’s official full identity, including the Kick Sauber chassis name, remains intact, but the Swiss outfit will use the shorter version in day-to-day operations. This shift follows the conclusion of their contract with Alfa Romeo, which did not extend beyond 2023, paving the way for the full Audi branding expected in 2026.

Stake F1 Team has big plans for the upcoming seasons, highlighted by collaborations with notable figures like Argentine football legend Sergio Aguero and Indian-Canadian rapper Karan Aujla. Edward Craven, co-founder of Stake, expressed excitement about the team’s rebranding, emphasizing a passion for speed, innovation, and pushing boundaries.

As Craven states, “Fueled by a deep passion for speed, innovation, and pushing boundaries, we are now ideally positioned to take the team to unprecedented heights from 2024 and beyond.”

Looking ahead to 2024, Stake F1 Team anticipates a thrilling journey with exciting activations both on and off the track. Craven promises mind-blowing experiences that will redefine excitement for fans. In short, “brace yourselves and stay tuned, as Stake F1 Team accelerates towards an exciting future!”

The team plans to kick off the new era in London on February 5th, 2024.

Article by AutomotiveWoman.com – an Automotive & Motorsport Content Creator

IMAGES: Sauber F1 + Stake

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