The Collaboration Fuses Luxury Technology with Next Level Design
Renowned for its innovative electric vehicles (EVs), Lucid Motors has unveiled a groundbreaking collaboration with Saks Fifth Avenue. Heralding the debut of the American luxury electric automaker in the retail space, this partnership is set to transform customer experience. It marks an unprecedented fusion of high-end shopping and sustainable mobility by introducing the award-winning Lucid Air to its discerning clientele base. Alongside, Saks is launching a dedicated digital campaign across its channels and premier luxury e-commerce platforms.
Saks diversifies its proposal beyond traditional luxury goods and high-end retail experience.
This alliance is not only about presenting Lucid’s EVs to a broader audience but also about integrating eco-friendly transportation into the luxury lifestyle. The initiative kicked off at the Saks Fifth Avenue West Coast flagship in Beverly Hills on February 6th, with plans to expand to other locations.
Aligned Philosophies
Lucid’s design philosophy, deeply influenced by its Californian roots, emphasizes sustainable luxury. This ideology blends seamlessly with Saks’s clientele, who seek out products that combine fine craftsmanship with innovation. Founded in 2007, with its first EV development starting in 2014, Lucid has quickly risen to prominence with its range of EV’s that push the boundaries of design, performance, and sustainability.
“Our design and engineering teams embrace the strength of diversity, recognizing that the future of mobility is shaped by collective ideas from all genders and cultures,” shares Jenny Ha, Lucid’s Manager of Exterior Design. The brand’s women-led design team has crafted vehicles challenging traditional automotive aesthetics.
The Lucid Air at the Forefront
The collaboration features the Lucid Air, a car known for its luxurious spacious interior, its cutting-edge technology, with an exceptional range and performance. The Air model lineup, includes the Air Pure, Air Touring, Air Grand Touring, and the electric super-sport Air Sapphire. Prices start at $96,800, with the Air Sapphire AWD boasting a staggering 687 km of range.
By integrating Lucid’s state-of-the-art EVs into its ecosystem, Saks diversifies its proposal beyond traditional luxury goods and high-end retail experience. Saks elevates eco-conscious elegance, merging fashion, luxury, and sustainable transportation, setting a new mobility standard.
Article by AutomotiveWoman.com Insider, Isabelle Havasy, aka @TheCarFashionista online
Read more articles from Isabelle HERE
IMAGES: Lucid Motors and SAKS
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