“Just Ride” for Women Riders!
- Polaris is partnering with International Female Ride Day (IFRD) to promote diversity and encourage women to participate in powersports.
- Polaris is launching an extensive women ridership survey project to elevate the voices of women riders and learn from them.
- Polaris is supporting IFRD with events, sponsorships, and partnerships with women’s riding groups to celebrate women riders and create unforgettable adventures.
May 6th, 2023 is the day to “Just Ride” for women riders all over the world, and Polaris is leading the charge as an official partner of International Female Ride Day (IFRD). With the goal of promoting diversity in the powersports industry and encouraging new women riders to join the community, Polaris is inviting all women, regardless of their skill level or vehicle of choice, to take part in the festivities.
As the global leader in powersports, Polaris understands the importance of recognizing and celebrating women riders. “Women riders have a long history in our industry, but we are seeing the number increase as more discover the joy, freedom and outdoor adventure that powersports can offer,” said Pam Kermisch, Polaris Chief Customer Growth Officer and fellow woman rider. In fact, women participation across Polaris’ products has grown by nearly 10% over the last 5 years.
“I am thrilled that Polaris is partnering with International Female Ride Day again for 2023,” said Vicki Gray, founder of IFRD. “Their support has been and continues to be invaluable in propelling International Female Ride Day to even greater heights. I’m grateful for the synergies we share and their absolute support of our vision – highlighting and supporting women riders while expanding equity in powersports.”
Polaris Launches Extensive Women Ridership Survey Project on International Female Ride Day
To further elevate the voices of women riders, Polaris is launching an expansive women ridership survey project on IFRD. “Polaris is continually listening to and learning from our customers – and that includes our women riders,” Kermisch shared. “From in-depth customer research, to partnerships with groups like Black Girls Ride and Women Riders Now, to the launch of our Empowersports Women’s Riding Council in 2020, we have been actively working to connect with and bring the voices of our women riders deeper into Polaris. We will continue to expand our efforts to engage with and hear from the women in our industry.”
Taking inspiration from similar initiatives carried out by notable partners like The Litas, Polaris is set to conduct a survey of female powersports enthusiasts across the off-road, on-road, and marine categories. The survey will be available on Polaris’ IFRD landing page starting May 6th, 2023.
Polaris Supports IFRD with Events and Sponsorship
Participation in IFRD is free and easy. Polaris is supporting IFRD in several ways, including hosting local rides, meetups, and celebrations at over 300 Polaris and Indian Motorcycle dealers across the United States and Canada. Additionally, Polaris is sponsoring planned events and activities by women’s riding groups including, The Litas, Ride Wild, and Black Girls Ride.
“The Litas motorcycle community celebrates the power and spirit of women ridership, and with this upcoming IFRD, we will honor the fearless women who ride with us,” said Jess Wise, CEO and founder of The Litas. “With our branch activations around the world, The Litas and Polaris are proud to stand by the side of women riders everywhere, helping to create unforgettable adventures and fostering meaningful connections within our community.”
So what are you waiting for? Grab your off-road vehicle, motorcycle, three-wheeled vehicle, boat, or any other powersports vehicle and join in on the fun. Use the hashtag #IFRD2023 to join in the conversation and share your photos and experiences on social media. Let’s celebrate women riders and continue to promote diversity in the powersports industry.
More information on Polaris’ support of IFRD, along with a list of participating dealers, is available on the www.polaris.com/IFRD.
