Create Your Dream Lexus with Artificial Intelligence at the 2023 New York Auto Show
- Lexus is using generative AI technology to allow guests at the New York International Auto Show to create their own personalized picture-perfect Lexus RX or RZ luxury vehicle.
- This showcase highlights the importance of intuitive technology as an essential element of the Lexus brand, enabling guests to visualize a Lexus vehicle as a seamless part of their everyday routines and aspirations, and cultivating a strong bond with the audience.
- Lexus’ commitment to brave design, imaginative technology, and exhilarating performance is evident in everything they do. The brand is constantly looking for innovative ways to connect with its audience and anticipate the future for luxury customers.
The New York International Auto Show is always a big event for car enthusiasts and manufacturers alike, but this year’s show has something extra special in store for Lexus fans. Thanks to the power of artificial intelligence, guests attending the show can create their very own picture-perfect Lexus RX or RZ luxury vehicle.
Using generative AI technology, guests can type in a prompt for their desired Lexus model, placing it in any setting they can imagine. The result is a photorealistic or artistic style image, featuring their personalized Lexus and any background or scenery they wish.
This state-of-the-art showcase highlights the intuitive technology that has become an essential element of the Lexus brand. Through enabling guests to visualize a Lexus vehicle as a seamless part of their everyday routines and aspirations, the company is cultivating a robust bond with its audience.
Lexus worked together with really smart people from Toyota Connected North America (TCNA) to create an AI art tool. They used super cool technology like Generative AI models, including Stable Diffusion and ControlNet architectures. They trained a special Generative AI model by taking more than 500 photos of each car, making sure they got all the tiny details.
This exciting engagement follows on from last year’s launch of Lexus Performance Driving School’s first non-fungible token (NFT), which provided guests who completed the program with a digital keepsake. More than 60 guests minted their NFTs to their cryptocurrency wallets, where they can keep them in perpetuity or use them to potentially unlock future experiences with the Lexus brand.
Lexus’ commitment to brave design, imaginative technology, and exhilarating performance is evident in everything they do. The brand began its journey in 1989 with a commitment to pursue perfection, and since then has developed its lineup to meet the needs of luxury customers in more than 90 countries. With a full lineup of luxury vehicles, including seven models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader.
As a visionary brand that anticipates the future for luxury customers, Lexus is always looking for new and innovative ways to connect with its audience. Through the power of artificial intelligence, guests attending the New York International Auto Show can create their very own picture-perfect Lexus, bringing their dreams to life in a way that has never been possible before.
For more information, please visit https://www.lexus.com.
