Revolutionizing Racing: CSR Racing Teams Up with Squadra Corse
Automobili Lamborghini enters a multi-year deal with Zynga Inc., making CSR Racing an official partner of Squadra Corse in FIA WEC and IMSA.
The acclaimed CSR2 mobile racing game, featuring the SC63 LMDh prototype, will immerse gamers in the 2024 racing season with realistic experiences of the Hypercar and GTP classes. This unique collaboration extends to licensing the SC63 and Lamborghini Iron Lynx drivers to CSR 2, allowing users to race life-like versions in prominent events like the Daytona 24 Hours and 24 Hours of Le Mans.
The CSR 2 branding will prominently feature on Lamborghini Iron Lynx cars, driver overalls, and team uniforms throughout the 2024 season and beyond.
Automobili Lamborghini Marketing Director Christian Mastro expressed excitement about enlarging their fanbase through CSR Racing’s global influence. “We are thrilled to expand our long-term partnership with CSR Racing, given Zynga’s place as a global player at the forefront of the gaming world. CSR 2 embodies world-class excellence, flawless design and detailed execution, and we are confident that this will allow us to enlarge our continually expanding fanbase as we embark on the most exciting year in the history of Lamborghini Squadra Corse. We trust that the Lamborghini SC63 will be an important model of CSR2, following on from the success of some of our most famous super sportscar such as the Aventador and Huracán. Thanks to the SC63, we have the unique opportunity to give gamers around the world the chance to compete with our brand-new racing prototype.”
CSR Racing 2, showcasing Lamborghini’s SC63, is available for free on the App Store and Google Play.
Article by AutomotiveWoman.com Editor, Juliana Chiovitti, aka @AutomotiveWoman online
IMAGES: Automobili Lamborghini
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