Expanding IndyCar Reach through Creative Partnership
In a strategic move, INDYCAR embraces Dirty Mo Media’s platform, enhancing content accessibility and fostering a deeper connection with fans. INDYCAR joins forces with Dirty Mo Media, Dale Earnhardt Jr.’s platform, to elevate Indy racing content, including the “Speed Street” podcast featuring Conor Daly and Chase Holden.
This collaboration spotlights the “Speed Street” podcast, where every weekly episode in 2024 will showcase the victor of the NTT INDYCAR SERIES race. Highlights from the podcast will grace INDYCAR’s social media and YouTube platforms, amplifying its reach.
“We’re excited to align with Dirty Mo Media, offering access to our drivers and fostering an INDYCAR community,” remarked Kate Davis, INDYCAR’s communication director.
Conor Daly, a prominent figure in INDYCAR for over a decade, brings his authentic flair to “Speed Street,” which saw an 800% surge in audience since merging with Earnhardt’s brand.
Mike Davis, Dirty Mo Media’s president, extolled Daly’s commitment to educating fans and advancing the sport, heralding the partnership’s potential. “Speed Street” episodes air weekly, welcoming INDYCAR race winners as guests, starting after the Firestone Grand Prix of St. Petersburg.
Tune in to NBC, Peacock, Universal, or the INDYCAR Radio Network for race coverage, with “Speed Street” episodes dropping every Wednesday.
Since its inception in 2013, Dirty Mo Media has been a premier hub for race enthusiasts, hosting original content on DirtyMoMedia.com and major podcast platforms.
Article by AutomotiveWoman.com Editor, Juliana Chiovitti, aka @AutomotiveWoman online.
IMAGES: IndyCar and Dirty Mo Media
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